Sam Jockel first launched into the digital world in 2010 when she started the facebook page ALDI Mum which grew from nothing to over 170,000 followers and counting. In 2012 she co-founded Social Media Agency Good Funny Smart and established another online community called School Mum which has grown to over 460,000 followers. In 2017 she ventured into the tech startup world and launched ParentTV which is a video streaming platform personalising parenting advice from the world's leading research-based parenting experts direct to parents via any digital device. Building community online and ensuring access to great information to make the world a better place is what Sam is all about!